Advertise With Yucatan Today

WELCOME!
Yucatan Today, the leading tourist guide to the state and peninsula of Yucatán welcomes, congratulates and thanks you for choosing to use our publication as a vehicle for letting the world know about your business.

HISTORY
The Dynamic Offset Group, with more than 35 years in the business of editing, designing and publishing tourist guides, has established itself in the market as the number one informative guide to this area. In January 2013 Yucatan Today celebrated 25 years of uninterrupted service with a monthly circulation of 15,000 magazines that are hot off the presses the 15th of every month. We are able to achieve this thanks to the support of our valuable advertisers who firmly believe in us.

MARKET
Being a free-to-the-public publication dedicated in its entirety to giving information makes us popular not only with the visiting national and international tourist, but also with the locals and the large ex-pat community that has chosen to live in the Yucatán.

DISTRIBUTION
Each and every week Yucatan Today is distributed to more than 90 places that are frequented by our visitors, including museums, marinas, golf clubs, tourist information centers, cafés, hotels, travel agencies, car rental agencies, and restaurants, cultural events, conventions, Secretaría de Turismo, national and international events, and a list of international subscribers.

YUCATAN TODAY

Yucatan Today and yucatantoday.com are listed in the world’s best known travel guides as the magazine to look for in Yucatán and the website to consult for Yucatán info: Frommer’s, Let’s Go Mexico, Lonely Planet, Moon, and Rough Guide. We are also Destination Experts on www.tripadvisor.com.

FEATURE ARTICLES
• The section Extra Extra! What’s New? has fresh up-to-date information about any news you want to publish from month to month…completely free!
• The section Promotions and Discounts is also completely free! Let our users know the benefits of using your product.
• Your business will also be placed on our maps and listings free of charge.
• You can be featured as the restaurant of the month or appear in other editorial sections, with an article about something of interest to our reader…completely free!
• Deadline is always the last working day of the month to be published on the 15th of the following month.

RATES FOR THE PRINT MAGAZINE
• Rates are monthly, in Mexican pesos, plus IVA.
• The contract is for six months, during which time you can change the size and design of your ad.
• Discounts apply for payment of the full contract in advance (10% for 6 months, 15% for 12 months).
• Commissionable to Advertising Agencies.
• Discounts for contracting both magazine and website ads.

COLOR AD RATES
Back cover $10,500  22x28.5 cm
1 page $9,500 19x25 cm or 22x28 cm
1/2 page $6,500  9x25 cm or 19x12 cm
1/4 page $3,800 9x12 cm or 5.5x19 cm
1/8 page $2,700 9x5.5 cm
1/12 page $1,600 6x5.5 cm
1/16 page $1,400 9x2.2 cm  
Mapa Central A $2,500 7x5 cm or 11x3.5 cm
Mapa Central B  $3,500 8x6 cm 

BLACK & WHITE AD RATES
1 page $6,000    19x25 cm 
1/2 page $3,700     9x25 cm or 19x12 cm
1/4 page $2,400     9x12 cm or 5.5x19 cm
1/6 page $1,600     6x12 cm
1/8 page $1,300     9x5.5 cm or 6x9 cm
1/12 page $850       6x6 cm
1/21 page $550       3x6 cm

COVER
If you would like your business to be featured on the front cover of the magazine in a particular month, the rate is $11,000 pesos (plus IVA), and includes an editorial page in black and white on page 1. Photography not included and subject to approval.

AD DESIGN AND GUARANTEED POSITIONING IN THE MAGAZINE
Magazine ad design: $ 250
Guaranteed positioning: +5% to above rates (except front cover and back cover)

YUCATANTODAY.COM
Our website was recognized as the best tourism website in all of México at the XXX Tianguis Turístico in Acapulco. When you advertise on our website, you reach the largest possible audience, as we are the most visited website about Yucatán with an average of 95,000 visitors per month.

• Top Banner (570x70 pixels)
Targeted Rotation $ 450
General Rotation $ 500
• Spot (136x171 pixels)
Targeted Rotation $ 300
General Rotation $ 350
• Tower (136x340 pixels)
Targeted Rotation $ 400
General Rotation $ 450
• Side Banner (281x84 pixels)
Targeted Rotation $ 300
General Rotation $ 350
• Double Side Banner (281x168 pixels)
Targeted Rotation $ 400
General Rotation $ 450

TYPES OF ROTATION
Targeted Rotation: (choose one)
Home Page, Progreso, Chichén Itzá, Cenotes, Accommodation, Events, Mérida, or Real Estate.
General Rotation:
The whole website with the exception of the Targeted Rotation pages.

AD DESIGN
Website ad design: $ 100

• Rates are monthly, in Mexican pesos, plus IVA.
• Your web ad will be linked to your own website.
• Discounts for contracting both magazine and website ads.

PRINTING SERVICES
Dynamic Offset is the printing house of Yucatan Today and various other publications; we are a print company with excellent quality and service because of our passion, creativity, and dedication. We use up-to-date technology: Heidelberg and Macintosh.
We print and assemble flyers, labels, brochures, menus, catalogs, magazines, books, newspapers, posters, folders, manuals, etc.
Offset printing, graphic design, editorial design, corporate image, and commercial photography.