Yucatan Yesterday, Yucatan Today, Yucatan Tomorrow - 25 Years
On January 15th, 2013, the Yucatan Today family celebrated its 25th anniversary of accompanying tourists as they travel about the land of the Maya. Consistency and dedication plus a special love for Mérida and the state of Yucatán, are part of the reason for such an important milestone; and any company which has survived 25 years has experienced good times and bad. But Yucatan Today would not be here without YOU: the readers, advertisers, and suppliers are part of the Yucatan Today family.
Since 1976, Juan Manuel Mier y Terán and his wife Judy Abbott have been designing, editing and publishing tourist guides. They have always had the vision of having the tourist feel as if they were being taken by the hand and being shown the land of the Maya that they love so much. And, after graduating with a degree in Graphic Design in 1999 and a Master's Degree in Marketing in 2001, the Mier y Terán Abbott's daughter, Andrea, joined the family business as Commercial Director, where she continues the family publishing tradition.
Knowing that anyone who visits a new place needs maps to get oriented, Yucatan Today has become famous for its maps; presently the magazine has 26 detailed maps. The magazine is loved by not only visiting tourists, but also the large ex-pat community that has chosen to live in Mérida and its surrounding areas, and the local community as well. Yucatan Today is printed in its own print shop - Dynamic Offset. This is how the company not only controls the quality, but also makes sure the magazine is out on the streets the 15th of the month come rain or shine.
On January 15th, 1988, Yucatan Today was hot off the presses at Dynamic Offset with a circulation of 5,000 magazines. Today there are 16 people on the Yucatan Today / Dynamic Offset team and a monthly circulation of 15,000 magazines.
To keep up with technology, it was necessary to enter the world of Internet. With this in mind, they created yucatantoday.com that won the "Silver Lens, Pen and Microphone Award" (La Lente, La Pluma y El Micrófono de Plata) for "the best tourism website in Mexico." They received this award from then president Vicente Fox during the 30th edition of the Tianguis Turística in Acapulco, Mexico.
In 2009, the website underwent a complete design change, and is now better and more complete. Another step taken this past year was to join the world of social networking; you can find them on Facebook: Yucatan Today and Twitter: yucatantoday
Yucatan Today and yucatantoday.com are listed in the world's best known travel guides as the magazine to look for in Mérida and the website to consult for Yucatán info: Frommer's, Let's Go - Cheap Travel, Lonely Planet Moon, and Rough Guide. They are also Destination Experts on www.tripadvisor.com .
"Thank you for being with us for 25 years…here’s to the next 25 years, and beyond!"
Facebook: Yucatan Today
WANTED: THE FIRST EDITION OF YUCATAN TODAY!
In our archives we have a copy of every single edition we have ever published…except the very first one. Issue date: January 15, 1988. Search your attics and basements (OK, search your bodegas!) and pull out those dusty old boxes. The first person to bring us the missing magazine will win a weekend (two nights’ accommodation and breakfast for two) at their choice of Hacienda Chichén, Hacienda Xcanatun, or one of the five haciendas in the Luxury Collection.
TESTIMONIALS FROM OUR MAGAZINE AND WEBSITE READERS:
“Regarding your handsomely laid out magazine…seldom have I ever come across a magazine like Yucatan Today, as packed with essential information as clothes in a seasoned traveler’s suitcase. The articles and maps clearly inform the visitor and challenge them to enjoy this unique region of the world. It went everywhere with me.” Donna M., Naples, Florida.
“I have been a fan of YUCATAN TODAY for many years!” Douglas R., North Carolina, USA
"My wife and I have travelled in many countries. We spent the month of March in Progreso, driving around Merida, and the archaeological sites. Although we had read a lot on the subjects, it was the first time we found such an informative document like Yucatan Today. It was our guide on the ground for our trip. Congratulations." Nicole & Pierre B., Quebec, Canada
"I just came back from 2 weeks in Progreso and Merida. I traveled with my son. We enjoyed ourselves and your magazine was very helpful to us. I will subscribe shortly." Bryan T., Atlanta, USA
"...I also wanted to add that we have found your website to be one of the best organized and most informative travel sites in our experience - and we do a lot of travel. We appreciate the effort that goes into it. Keep up the good work." Dan K.
"Thanks for all the info. No wonder that your magazine is so good. You are an encyclopaedia of information." Nick W., France